Rudolph may have his red nose, but this season Snoop Dogg is lighting things up with his red wine! Snoop Cali Red, the first California wine from 19 Crimes, introduced a new, boundary-pushing Augmented Reality (AR) experience – “Ask the Doggfather” – just in time for an unforgettable holiday. The new AR uses 8th Wall technology to bring Snoop to your Christmas dinner where he’ll answer your questions… in. real. time. Just go to www.askthedoggfather.com on a mobile device and scan any bottle of Snoop Cali Red. From there, ask a question and Snoop will appear in miniature holographic form to offer his wisdom and signature swagger in front of his 19 Crimes Snoop Cali Red bottle.

19 Crimes Cali Red is a Red Blend of Lodi-sourced Petite Syrah 65%, Zinfandel 30%, Merlot 5%. All American oak offers a distinct smoky component that also yields vanilla and chocolate. At just $12, Snoop Cali Red is a perfect gift for wine and music lovers alike!