St. Louis Surge Launches "We Will Play Again" Campaign

The St. Louis Surge Professional Basketball team, a member of the Global Women’s Basketball Association (GWBA), has suspended its 2020 season due to the coronavirus pandemic. Despite canceling the season, the St. Louis Surge has partnered with the Women’s Creative, Lusso/2Lu and #314Together to launch the “We Will Play Again” streetwear campaign.

The GWBA 2020 season was scheduled to begin the first week of May with the St. Louis Surge’s first home game slated for June 6 at Washington University’s Field House.

“As developments continue to emerge regarding the COVID-19 pandemic, including the extension of social distancing guidelines we, unfortunately, have to suspend our 2020 season,” said Khalia Collier, Owner and General Manager of the Surge. “However, we are excited to launch the campaign with incredible partners showcasing our commitment to our community.”

The “We Will Play Again” campaign kicked off with the release of an exclusive #314Together We Will Play Again t-shirt. Surge staff, players, and key influencers will take to social media to showcase the exclusive t-shirts.

Proceeds from t-shirt sales will benefit the St. Louis Surge Community Impact Fund, a component fund of the St. Louis Community Foundation, whose mission is to provide funding and programming to underserved youth. The Fund will allow the Surge to provide sports equipment and athletic necessities to kids who do not have immediate or direct access to sports facilities this summer.

“At a time when the need is even greater, we are staying focused on the community and our youth,” said Collier. “There are hundreds of kids at home right now with little or no access to sports equipment and it’s important we keep athletic activities accessible for youth, so they remain healthy, active and motivated.”

T-shirts are $24 and stickers are $5, and are available for purchase at Shop2Lu.com.

The St. Louis Surge will continue to monitor the outbreak, but their focus continues to be the health and safety of players, fans, and staff. In the meantime, all players are continuing to train and condition and develop from home.

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The St. Louis Surge Basketball Professional Basketball Team is a member of the Global Women’s Basketball Association (GWBA) and is the only professional basketball team in St. Louis, MO. Founded in 2011, the St. Louis Surge has won five Regional Championships and two National Championships. The St. Louis Surge hosts all home games at the Washington University Field House Complex. The Surge builds leaders of today and tomorrow while empowering men and women of all ages by serving as role models and mentors; recruiting character first, without sacrificing talent.

For more on Khalia Collier, click here.