Pure Platinum

Going platinum is a big attention-getter, so you will find the trend usually catching on quickly. Check out the recent photos by Rick Gould and hairstylist Dominic Bertani who owns Dominic Michael Salon in Ladue and Chesterfield.  The rules about getting that attention-grabbing shade have been compiled by recent articles and top fashion stylists.

Rule One: ALWAYS Go Pro
While it may be cheaper and more convenient to bleach your hair at home, says Dominic Bertani, it's really not worth the risk. Bleach is a strong chemical that removes the color from the hair strand, which can harm you and your hair. A professional colorist will be sure not to fry your strands or burn your scalp with the bleach necessary to go platinum.

Rule Two: Ask The Right Questions
Changing your hairstyle should always be a conversation between you and your stylist. While you know what you want, they probably know what will look good on your coloring and hair type. You need to ask your stylist questions regarding how platinum may (or may not!) work for you. 

Rule Three: Know When It’s Not For You
To avoid the heartbreak of being told the style you have set your heart on is not going to work, take a good look in the mirror. If you have baby fine hair, you need to be careful – it will inevitably compromise your locks and cause breakage. If your hair is dyed black, you hair may never get purely platinum, maintaining an orange cast no matter how much bleach you use. Skin tone is important, too! If you have pink undertones, platinum will make you look even pinker.

Rule Four: Accept That It May Be Damaging
Completely stripping your hair of its melanin (the pigment that makes your hair brunette) is not a walk in the park. Bleach, which will have to sit on your hair until it reaches the desired level of blonde, can make it brittle and dry. 

Rule Five: Deep Condition, Deep Condition, Deep Condition
Dry, bleached hair requires extra special care. After going platinum, you absolutely need to invest in a good deep conditioner. Thirsty strands will soak up hydrating ingredients, giving the appearance of healthy hair while slowly repairing overtime.  The right ingredients to look for are Keratin and oils such as almond and argan.